The future of kids’ media isn’t just about where an IP starts – it’s about where it can go. From gaming franchises and social media influencers to digital-first brands, the next big IP could emerge from anywhere kids are spending their time – in non-traditional spaces rather than publishing or linear TV.
Recent industry shifts highlight how quickly the IP landscape is evolving. Netflix’ series of YouTube’s Ms Rachel, The Last of Us adaptation as an HBO series, and the Warner Bros Minecraft movie, all demonstrate that the traditional boundaries of content expansion are disappearing.
What does this mean for content creators, producers, and media buyers? Tune in this Thursday 10th April at 3pm BST/10am ET where The Insights Family’s Adam Woodgate will be joined by Mario Dubois, Children’s Media Conference Advisory Committee member to discuss:
Transmedia storytelling – from screen to cultural phenomenon
Brand extensions – unlocking new revenue streams
The future of kids’ media – where will the next big hit come from?
The rise of non-traditional ips & what’s next
To reserve a spot, register now.
Can’t attend live? Sign up and Insights will send over the recording as soon as it’s available. If already registered, no further action is needed.
