The Insights Family’s On-Track reports provide a snapshot of the online and offline ecosystems of kids and parents. They dive into the evolving behaviours and preferences of these two segments, uncovering new insights into their favourite hobbies, changing attitudes, and more.
The latest key insights include:
- Squishies doubled in popularity year-on-year as 3-15-year-old girls’ favourite toy in the US.
- In the UK, a growing number of 3-9s now focus on health benefits when choosing what to eat, making it the 2nd biggest food consideration.
- Compared to last year, younger teens have become almost twice more likely to report board games as their favourite toy type in China.
- Year-on-year, more parents of 6-12s in Germany listed playing video games as their favourite family hobby, now ranking as the 2nd most popular family hobby. In Saudi-Arabia, over three-quarters of parents with kids aged 10-16 think it’s important that learning is fun. These parents are more likely than average to play video games/mobile games with their kids at least daily.
These monthly reports, alongside real-time data on over 3 million families across 22 markets, are available to Insights’ subscribers.
Understanding the target audience is the first critical step in any marketing initiative across brand, innovation, or communications. Our insights can plug you into the most comprehensive and up-to-date understanding of what kids, families, and young people think, feel, and do around the world.
To capture and retain attention as kids grow up, brands must recognise their audiences’ early influences and deepen their understanding of this emerging consumer group – whether it’s understanding how early brand loyalty transitions into adult preferences, or exploring new opportunities as their media habits, purchasing power, and family dynamics evolve.
Insights’ latest report explores how fandom, media consumption, and gaming preferences evolve from ages three to thirty, offering cross-generational insights to businesses looking to gain a deeper understanding of their customers’ early influences that will give their brand a significant edge.
Download the latest report here
