Hunter Price International has teamed up with Universal Products and Experiences for “impactful and design-led” home and lifestyle range for the preschool series Gabby’s Dollhouse.
Hunter Price is taking inspiration from the series for the assortment of consumer products which takes in hair accessories, reusable bags, gifting and apparel accessories.
Hunter Price said it is becoming a category leader in hair accessories, adding that the deal also takes in hats, gloves, scarves and umbrellas.
The first raft of product, aimed at the core three to five-year-old audience for the programme, which has spent six weeks in the global English TV top 10 list at Netflix and airs in 57 countries via the streaming service, is available now.
“Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and license offer”
Hunter Price commercial director Allana Holmes
Hunter Price commercial director Allana Holmes said: “This partnership has so much potential and aligns perfectly with our business.
“Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and license offer. It’s an integral stepping stone to building well rounded cross category product solutions for the UK market and beyond.
“With more signings to be announced over the coming months, I firmly believe our ability to bring to life impactful campaigns is second to none.”
Tim Juckes, director for fashion & lifestyle from Universal Products & Experiences said: “Hunter Price is the perfect partner to bring the Gabby’s Dollhouse brand to life through elevated home & lifestyle product. They’ve shown true understanding of the core audience and have demonstrated their capabilities when it comes to connecting with this audience, through engaging and imaginative products. We’re really looking forward to this adventure together!”
