Hunter Price International has been named the consumer product partner in the UK and Europe for the high-profile collaboration between two iconic brands, L.O.L. Surprise! and Crayola for their L.O.L. Surprise! Loves Crayola collaboration announced late last year.
The collaboration encourages self-expression and creativity through an engaging and impactful product strategy of dolls, playsets, and consumer products.
The creative team at Hunter Price developed the vibrant and imaginative debut collection across accessories, bags, games & puzzles, health & beauty, home & lifestyle, stationery, and creative play.
L.O.L. Surprise! and Crayola coming together has created a huge opportunity for an extensive range, particularly around stationery and creative play activities. The collection features everything from back-to-school sets, notebooks, journals, arts and crafts, slime, stickers, stencils, make your own & colour your own doll house, bracelet kits, and so much more.
Rob Spindley, EMEA licensing director at Crayola said: “The L.O.L. Surprise! Loves Crayola collaboration with Hunter Price broadens the avenues for children in the UK to unleash their creativity and colourfully express themselves.”
The collection from Hunter Price has already had a positive market response after being featured at the early trade shows of 2024 in London and Nuremberg. In recent years, Hunter Price has increasingly specialised in collaborations and a cross-category approach to elevate brands.
Jeremy Winburn, joint CEO at Hunter Price said: “Our collaboration culture runs throughout our creative core of the business and it’s partnerships like these where we believe we really come into our own.”
The debut collection for L.O.L. Surprise! Loves Crayola will arrive in retail later this Summer.
