Hunter Price said it has entered the next phase of its growth strategy and has announced “the most significant structure change” in the company’s 15-year history.
It comes at the end of the company’s most successful trading year to date, with sales in 2023 exceeding the £50 million mark. Hunter Price said this was down to its “commitment to its core product”.
The past two years has seen it develop its own brand offering as well as growing its licensed portfolio across toys and arts & crafts as well as other categories such as lifestyle, stationery and accessories. Its own brand products are under the Toy Mania banner, while its licensed products takes in big names such as Barbie, Gabby’s Dollhouse, Peppa Pig, Squishmallows and Paw Patrol.
“We have an ambitious growth strategy, with a road map which will build on our recent successes to deliver commercial impact, through ingenuity, originality and consistency, to increase our market share, particularly across our own brands”
Jeremy Winburn, Co-CEO (commercial) Hunter Price
The new structure sees previous sales director for Hunter Prices home & lifestyle arm moving to the role of commercial director. Holmes, shortlisted for License Global’s, The Influentials report, as one of the leading ‘Disruptors’ within licensing, will be overseeing the company’s strategic vision. Hunter Price co-founders Jeremy Winburn and Josh Eden will become co-CEOs, with the former working with Allana Holmes across commercial departments and on its European and US expansion, and the latter leading UK and international operations and financial activities as it moves into new territories.
Allana Holmes, commercial director at Hunter Price International, explained: “Over the past two years we’ve honed our overall market offer and played to our strengths, with the aim of futureproofing the business for the long term.
“I believe our relentless customer-first approach sets us apart. Supporting and sustaining our partnerships with a completing not competing mindset. We work alongside our customers as an extension of their teams to provide everything from design-led cross category solutions, to creative campaigns, which adds real value to their businesses.
“We have an ambitious growth strategy, with a road map which will build on our recent successes to deliver commercial impact, through ingenuity, originality and consistency, to increase our market share, particularly across our own brands.”
Jeremy Winburn, Co-CEO (commercial), added: “From day one Hunter Price has been an agile, energetic and customer focused business with real entrepreneurial spirit. That’s still the same today, that’s who we are!
“Over the years we’ve grown considerably – and grown up significantly! We still have the same brave and bold drive to be better and do better across the whole business. We continuously challenge and improve the way we do things, from our sales approach to our creative story telling.
“The message we’d like to send with the restructure announcement, to our team, customers, suppliers and other stakeholders, is an unwavering investment and commitment to excellence in everything we do as we begin our new era.”
