Hunter Price has teamed up with Paramount Consumer Products and mental health brand Calm for a range of products based around the hugely successful PAW Patrol franchise.
The announcement follows the news that Paramount and Calm, the app for sleep, relaxation and meditation, are working together on a series of Sleep Stories and meditations for young children to help them relax at bedtime.
Hunter Price is further expanding on the collaboration by designing, developing and delivering a range of homeware, accessories and weighted plush products.
“This is a partnership with real purpose and it feels great to be able to bring this global collaboration to life through meaningful consumer products”
Hunter Price commercial director Allana Holmes
The pups from the series will feature on a range of bedding, blankets and fleeces, to cushions, plush and mindfulness activities, including colouring and activity books, aimed at helping children relax and wind down ahead of bedtime.
The range, unveiled at Toy Fair, will appear during the summer.
Hunter Price’s newly-promoted commercial director Allana Holmes said: “This is a partnership with real purpose and it feels great to be able to bring this global collaboration to life through meaningful consumer products.
“We really believe this range will connect with its target audience through the empowering content created on Calm for PAW Patrol. Mindfulness, mental health and sensory awareness is so much more than a trend, it’s a movement and we’re proud to be playing our part.:
Paramount’s VP, Consumer Products, UK, Ireland, ANZ and Israel Rebecca Jenkins said: “After working with Hunter Price for a number of years, we were fully confident that the team would be the perfect partner for the PAW Patrol and Calm collaboration. We’re on a journey with this special partnership, which now includes Hunter Price International. Together, we’re providing young children the valuable tools to navigate their worries and empower them to embrace daily adventures with joy and ease.”
Calm chief content officer Greg Justice added: “Hunter Price has perfectly infused the magic and delight of Calm into this product line. This collaboration brings our content and the heroic PAW Patrol pups to life in a whole new way, inspiring kids to both take on the day and get a great night’s rest.”
