Over 800 fans queued to get their hands on the coveted D23 Collector Set – some arriving from 11pm the night before – Ravensburger organised for a number of key influencers to gain early entry, ahead of the official launch to the public to both Disney Store London and Dublin in order to get a sneak peek of the new set.
Attendees also had access to celebrated Disney Lorcana artists Jochem Van Gool and Lisanne Koeteeuw who were on hand at London and Dublin respectively to sign cards during the day.
“This proved to be an amazing event with a fantastic response from both the public and the invited influencers”
Selling out globally within a few hours, the D23 Collector Set represents the growth and expansion of the Disney Lorcana TCG, featuring a card from each of the first six sets: The First Chapter: Mickey Mouse – Brave Little Tailor; Rise of the Floodborn: Cinderella – Stouthearted; Into the Inklands: Ursula – Deceiver; Ursula’s Return: Bruno Madrigal – Undetected Uncle; Shimmering Skies: Vanellope Von Schweetz – Sugar Rush Princess; Winter 2024 Set Preview Card: Oswald – The Lucky Rabbit.
“This proved to be an amazing event with a fantastic response from both the public and the invited influencers” comments Lea Dillenseger, product marketing manager at Ravensburger. “Disney staff mentioned they had never seen a queue like it before for any event at the London store. Some people queued for over nine hours to get their hands on the new D23 Collector Set but having predicted this well in advance of the event, we ensured everything was well managed on the day, with everyone able to purchase Set 5 products and the D23 set. A great way to celebrate the 1st Anniversary!”
The D23 Collector Set was launched exclusively through the following outlets on the 9th August: Walt Disney World® Resort, Disneyland® Resort, Disney Store Times Square, Disney Store London, Disney Store Dublin, Disneyland Paris, Disney Store Pop-up Experience, Melbourne.
