The Big Christmas Press Show, which took place and included Lego, Smyths Toys, Moose Toys, and many and more, showcased their top toys for Christmas to the 700-strong media who came down to enjoy the festivities and find inspiration to populate their Christmas gift guides and features.
It will take place again next year, Wednesday 10th September 2025 and If you would like to get involved and speak to a team about reserving a space at the show, please reach out to Erin Sawyer on erin@cijgroup.co.
The post-show video is worth a watch and captures the essence of what made it so special.
Rhian Clark, Head of Brand, Tonies commented: “It continues to be outstanding every year.”
Matt Edmondson, BBC Radio 1 Presenter and Toy & Board Game Inventor added: “It’s a nice opportunity to see the games we’re launching for Christmas get played by the people that want to play them.”
Doug Mcpherson, Associate Director on behalf of LEGO said: “We do speak to the media regularly throughout the year, but now It’s a really good opportunity for us to meet with the media face to face, so we know what they want to see more of.”
Moose Toys, Senior Brand manager, Josie Davis added: “It’s been lovely to be around so much innovation and enthusiasm. It’s a big season for everyone across the different categories.”
