Live Nation, BeFUN, and Mattel have announced that Hot Wheels City Experience will be pulling into the B.E.C Arena in Central Manchester this August, making its European debut in an epic interactive experience that brings the legendary toy cars to life.
Hot Wheels City Experience event guarantees surprises for families and devoted collector fans alike, inviting them on a captivating journey fuelled by creativity, playfulness, nostalgia, and cutting-edge technology.
Opening its doors on 13th August 2024, the 6,000 square metre experience, will provide fans of all generations with the opportunity to step through a nostalgic and educational journey consisting of 10 exhilarating stations including a design centre, immersive museum, playground, gamer zone and Hot Wheels Lab.
Fans will be taken on an unforgettable journey through the colourful and exciting world of Hot Wheels, starting with an introductory video in the briefing room, taking a deep dive into the history and culture of the brand, and a fun trivia quiz! The next station features an immersive museum and expo where visitors can enjoy an exclusive glimpse into the best of the Hot Wheels collections including graphics with the history of Hot Wheels, classic arts of the brand, and the Hot Wheels legendary life-sized cars.
Visitors can then immerse themselves in the Gamer Zone. There’s also the Design Centre where the latest technology is used to introduce vibrant colour and graphic projection mapping onto virtual cars. This includes a digital “build your car” and painting workshop where kids and adults alike can freely create and have their work emailed to them or projected on the venue walls!
Finally, the Hot Wheels Lab provides an area for fans to play with the most popular Hot Wheels toys including giant tracks and pre-built racecourses where the “Hot Wheels Challenge Accepted Championships” take place, alongside the opportunity to win some exciting prizes!
As for the organisers: BeFUN is an events entertainment company that works with the best brand licences in the world; Live Nation Entertainment is a live entertainment company; and Mattel… well, you know.
