Hippychick, the high-quality toy and infant accessories distributor, is delighted to welcome a new brand into its portfolio this Spring — BS Toys from the Netherlands.
Established in 2006, BS Toys is a fast growing educational and sustainable line who believe that active play is key to a child’s development. They have developed original, high-quality indoor and outdoor toys designed to promote active play and stimulate a child’s creativity and imagination.
“Hippychick’s toy portfolio now accounts for 60% of our sales volume — representing a significant proportion of our business”
Julia Minchin, Hippychick’s founder and joint managing director
BS Toys closely aligns with Hippychick’s sustainability objectives, with its commitment to reducing environmental impact by using FSC certified wood in all its manufacturing, as well as other sustainable materials like recycled cardboard, cork, metal and wheat straw.
Julia Minchin, Hippychick’s founder and joint managing director said: “Hippychick’s toy portfolio now accounts for 60% of our sales volume — representing a significant proportion of our business. To further build on this area, we have been looking for another European designed toy brand that fits with our range.”
Hippychick plans to take on an initial offering of outdoor best sellers in their new eco packaging, with more indoor toys to follow as it builds in the UK towards Christmas. The focus will be on the company’s pre-school core market.
Julia Minchin further commented that the BS Toys range: “Closely mirrors Hippychick’s own objectives — to provide beautifully manufactured, educational toys that encourage healthy development in young children.”
Leida Willing, International Sales Manager at BS Toys, said: “As we continue to expand our global footprint, we are delighted to partner with Hippychick as our exclusive distributor in the UK. This collaboration perfectly aligns our values, and dedication to quality, durability, and excellence. We see significant potential to expand our brand’s presence into the UK and Hippychick is the perfect partner to help us do that.”
The curated range of BS Toys will be available to order from Hippychick from the end of April 2024.
