Heathside Trading has signed a licensing agreement with Millimages that will bring “international TV, social media, licensing and merchandising phenomenon” Molang to life through a range of products.
The range will take in toys, collectibles and gifts, including minifigures, bobbleheads, squishies, keychains, trading cards, die cast, surprise eggs, slime, puzzles, board games and more.
“We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products with them across the UK, Europe and USA”
Millimages’ licensing and merchandising director Alexandra Algard-Mikanowski
Molang boasts a huge online presence, gaining more than 820,000 subscribers on TikTok and 335,000 on Instagram. It has some 712 millon views on YouTube Kids and a further 18 million on grown-up YouTube.
Heathside’s Darren Epstein from Heathside said: “We are so thrilled to be working with Millimages and bRand-Ward on this series of Molang pop culture and gifting products. As big fans of the brand, we are excited to offer new ranges of product under our Khadou brand!”
Millimages’ licensing and merchandising director Alexandra Algard-Mikanowski added: “We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products with them across the UK, Europe and USA. Together, our shared goal is to develop cute products and expand the Kidult toys, collectables & gifting areas for Molang.”
