Rainbow Designs, in collaboration with Warner Bros. Discovery Global Consumer Products, is delighted to welcome a magical new addition to their character portfolio for 2024, as the Wizarding World joins the Rainbow family.
The enchanting, but adorable, Wizarding World range is a collection of nursery toys created especially for baby, and will feature the characters, Harry Potter, Hedwig and Dobby, in formats that will include My First Soft Toys, Rattles, Comforters, Activity Toys, Playmats and Nightlights. The exciting new range, that will sweep in for autumn/winter, is perfect for all fans, who want to share their love of the Wizarding World with their new arrivals!
“The Wizarding World is a perfect fit for us and we are delighted that these spell-binding characters will be joining our portfolio”
Anthony Temple, Managing Director Rainbow Designs
Anthony Temple, Managing Director of Rainbow Designs is excited to be bringing such an iconic brand to Rainbow and their customers. “The Wizarding World is a perfect fit for us and we are delighted that these spell-binding characters will be joining our portfolio. For over 50 years we have prided ourselves on delivering the best in baby, offering the highest quality, forever toys and gifts, featuring some of the most-loved characters from children’s literature and entertainment, for babies and children of all ages, and we are excited to be marrying our expertise with the iconic characters from the Wizarding World.”
The new Wizarding World range will be joining some long-standing prestigious characters at Rainbow Designs, that include: Peter Rabbit, Paddington, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King, as well as Guess How Much I Love You, Elmer, The Very Hungry Caterpillar, Spot, Maisy, Bagpuss, We’re Going on a Bear Hunt, Giraffes Can’t Dance and The Snowman and The Snowdog.
