Hamleys took to the streets of London on Saturday November 25 as part of its ongoing seasonal efforts, touring the capital in an open-topped bus.
The retailer toured the capital in the double decker, starting off at Victoria, in what it described as its “very own one-of-a-kind Hamleys Bus. complete with Santa himself, Hamleys elves and special guests including Chase from Paw Patrol and Hamley Bear”.
As part of the initiative, Hamleys organised a “spot the bus” competition across its @hamleysofficial social media, taking in Instagram, x (Twitter) and Facebook, with a special Christmas prize on offer to lucky winners who posted pictures and videos.