Hamleys is paying its own tribute to King Charles III around the Coronation by installing the only life-sized LEGO model of the new monarch in its flagship London store. 

Visitors to the capital around the royal event can see the statue of the King on his throne and get their own regal selfie. 

The crowning glory statue was made by LEGO master builders and consists of 73,412 bricks, the crown is a replica of the actual one the King will wear on the day. It is om display at the Hamleys store in Regent Street, a stone’s throw from where the Coronation takes place, and is a part of Coronation-themed activities at the store to celebrate. 

CEO, Hamleys Sumeet Yadav said: “We are thrilled to have the world’s only LEGO statue of King Charles exclusively at Hamleys. This will be the 10th coronation that Hamleys has seen since opening, and we are so excited to work with LEGO to celebrate this momentous occasion with our customers. We are sure the new addition to the store, giving families the chance to snap a selfie with the new monarch, will delight visitors of all ages.” 

Azaria PR

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