Hamleys is putting on the Ritz ahead of Christmas after partnering with the prestigious hotel in a deal that will see its famous grotto moving in for a weekend.
The Hamleys elves – and Father Christmas himself – are heading from Regent Street in London’s West End to the nearby hotel in Piccadilly for the first weekend in December.
The luxury event – costing £250 for up to six people for the half-hour experience, including a personalised gift for children, will take place in a transformed Royal Suite.
As well two days for consumers, there’s also one day Santa sessions for children from Great Ormond Street Hospital.