After over thirty years of delivering some the most successful and iconic communications campaigns in the Toy Industry, from the famous Blue Peter ‘Make a Thunderbirds Tracy Island’ through to persuading Google to change its logo globally for LEGO’S® 50TH Anniversary, to the launch of LEGO® Minifigures and working across brands from Barbie to Bratz to Batman, Norton PR is set to become part of a new multi-disciplined communications agency group headed up by successful entrepreneur, Stephen Fourie.
With a background in operations, marketing and strategic planning, Stephen’s goal is to build a marketing group with ‘best of the best’ components that deliver world class results across the children’s, youth and family markets. Talking about the acquisition Stephen says: “We wanted ‘best in class’ and the reputation and skills of Norton PR fit perfectly with our overall strategy. With major investment in systems and people we aim to provide clients with an even better experience in communicating to children and families.” He continues: “Norton PR will sit alongside both our design studio and digital agency enabling us to deliver a full 360° service in-house from PR, to design to digital media planning and buying.”
“We wanted ‘best in class’ and the reputation and skills of Norton PR fit perfectly with our overall strategy”
Stephen Fourie
Commenting on the development Tony Norton says: “We have been fortunate enough to work alongside some of the world’s most iconic and powerful brands and we wanted that formula to continue to deliver excellent results for our current clients and future clients. We have a team that is second to none who will continue the high standards we have set over the years.”
Adds Michèle Norton: “Our aim has always been to do the best work we possibly could for our clients; we believe the successful PR campaigns we have delivered over the years, almost too many to mention, have been testament to this hard work. It’s also been a lot of fun along the way and we’ve been lucky enough build life-long friendships within the toy industry. However, it is now time for us to look to the future of the business and we are confident that the new group, in Stephen’s hands, will ensure the Norton PR reputation will continue to go from strength to strength over the next thirty years!”
The Norton team will be built up in the coming months and Tony and Michèle will start to step away from day to day operations. They shall remain part of the group and continue to support existing clients and new clients alike.
