Universal Products & Experiences is celebrating a number of milestones with “one of the fastest growing brands in the preschool space”, as Gabby’s Dollhouse continues to grow on a global scale.
These include notable achievements, including sales of 1 million Purrfect dollhouses from master toy licensee Spin Master; being the number one item in the ITPS Supercategory in the US for 2022; enjoying year-on-year growth that has seen it tanked at number five in the global preschool toy property listings and the second biggest preschool licence in the US and Australia.
Out of physical and into digital and Gabby’s Dollhouse is performing equally qwell – the YouTube channel has more than 1 billion lifetime views; Spin Master’s app has more than 23 million downloads and music downloads have passed more than 135 million streams.
Consumer products have also grown taking in “toys, publishing, fashion, home, food, beauty and care, games, tech and more, with newly announced global partnerships featuring marquee brands including Crayola and LEGO’s first-ever builder sets”. One of the key items due from Spin Master is the Gabby Cat Friend Ship due in August.
Universal Products & Experiences SVP for franchise strategy Shannon Vacca said: “There’s incredible excitement and momentum around Gabby’s Dollhouse. “The series brings to life key themes of imagination, friendship and adventure, and this naturally extends into real-life play. Fans around the world have embraced Gabby’s Dollhouse so enthusiastically, and we couldn’t be more excited about celebrating one million dollhouses sold. We know there’s something really special about Gabby– with endless opportunities to surprise and delight fans through new content, engaging products, theme park events, innovative retail experiences and more.”
