Saturday July 1 sees the eagerly-awaited arrival of the latest Funko launch as its Bitty Pop range lands in stores.
First unveiled at Toy Fair back in January, the range is inspired by its Pop! Series and features smaller, 7/8” inch – 2.5cm – collectable figures.
It is initially launching in four separate ranges taking in Classic Disney characters and Lucasfilm’s Star Wars, alongside Warner Bros. Harry Potter and DC Comics. Each of the launch quartet features 16 miniatures.
Malcolm Ottley, Senior Vice President of Global Sales said “We’ve always known Bitty Pop! was a huge idea encased in a little form factor since the idea’s infancy. Bitty Pop! will set a new precedent in the collectibles industry, and we are tremendously excited about it! To not only add to our Pop! category family but to give fans around the world another way to express their fandom is really important to us at Funko.”
As the company noted: “The innovative Bitty Pop! packaging also doubles up as a display shelf so fans can collect and display anywhere.”
