Husband and wife duo, LadBaby, best known for their love of sausage rolls, record-breaking and chart-topping Christmas charity singles, laugh out loud viral videos and bestselling children’s books, are all set for their latest festive hit with their brand-new board game – Sausage Roll!
Created in partnership with Format Games following an introduction by Playtime PR, the new board game rolls into stores and online on Wednesday 11 September.
“We’re thrilled to merge our love for sausage rolls with Format Games’ expertise in board games, to deliver our very own sausage roll-themed game”
Perfect for families, players can just unfold the mat, grab the squishy sausage roll and start playing straight away. Players take turns rolling it down the runway in the hopes of landing as close to the end as possible without going off. The closer players land to the end, the higher the points.
Players can take on a Sausage ‘Role’, complete random challenges to win tokens, navigate the forfeits, or get a chance to steal tokens with mystery challenges. The game is guaranteed to be a hilarious hit for all ages.
Ladbaby’s Mark and Roxanne Hoyle said: “We’re thrilled to merge our love for sausage rolls with Format Games’ expertise in board games, to deliver our very own sausage roll-themed game. Prepare for the fun and excitement of our viral videos, now delivered straight to your living room for family enjoyment all year long. Note: Sausage roll included, but it’s not edible.”
Matt Edmondson, co-founder of Format Games, said: “Working with LadBaby to bring their infectious sense of humour to life in a board game has been an absolute blast. We wanted Sausage Roll to be as fun and lighthearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs. From the quirky gameplay to the silly challenges, we’ve poured all of our creativity into designing something that’s truly unique, and we can’t wait to see people enjoying it this festive season.”
Supported by LadBaby’s own powerful and entertaining social content as well as a bespoke PR strategy, the game hits the shelves this week.
The game is family friendly, for two or more players aged 6+ the sales contact is Laurence Emmett.
