Flair GP is aiming to build the Trotties franchise in the UK after its successful launch in Spain after announcing it is partnering with Narrative Entertainment to bring the show to the Pop network.
The show is to launch in the UK via Tiny Pop, the Pop Player and Tiny Pop YouTube alongside the launch of a dolls and accessories range. It will, the pair said, kick off a “distribution footprint in the UK to bring this IP to UK fans and create a solid platform for product sell-in”.
The deal for the programming with Narrative, a collaboration between Famosa, Giochi Preziosi and Flair GP, was brokered by Generation Media’s Generation Entertainment arm.
“The team is extremely excited with the news that the Trotties TV series will be available to watch across the Pop network. It’s the perfect environment in which to centre the launch of this lovely new property in the UK”
Julia Cake, UK Country Manager of Flair GP
The series is aimed at girls and boys aged four to seven years old. After launching in Spain, the product became a top five seller in the fashion doll category, with sales topping the 30,000 mark.
Julia Cake, UK Country Manager of Flair GP commented: “The team is extremely excited with the news that the Trotties TV series will be available to watch across the Pop network. It’s the perfect environment in which to centre the launch of this lovely new property in the UK.
“The launch of both the series and the toy brand is a top priority for us in 2023 and this partnership deal brokered by Generation Entertainment is a great start to what is going to be a busy year ahead for the Trotties!”
Greta D’Este-Donelan, Director of Entertainment at Generation Media, said: “We are delighted to bring Trotties to the UK with this incredible 360 Pop partnership, encompassing linear, on-demand and digital. We passionately believe in this new property, as it has been especially developed around the audience passion points.
“We know that an audience-led creation point of view is always a must in order to produce relatable and engaging content. This approach has delivered a strong character development and a truly immersive plot across all Trotties episodes. We see this distribution deal as the first step to engage with Trotties’ fans anytime and anywhere, to achieve long-term success and maximise licensed products sell-in.”
