The dinosaurs are coming, but the ones being launched in a range form Flair GP aren’t just any old dinosaurs – so make way for Gigantosaurus.
The range comes from the hit series that is currently wowi9ng kids across Disney+, Netflix and will land on shelves with a resounding roar and much stamping of feet in July 2023.
The range will take in everything from collectibles, available in 2” singles or a blind buy Mighty Friends Mini Egg with a second character hidden within slime, up to plushes, including a Soft Buddies Plush assortment, a 10” Giganto plush with sounds and a 14” tall Action Giganto, woth moving jaws and stamping feet as the standout toy of the range.
It sees Flair GP collaborating with the likes of United Smile and Cyber group Studios as well as UK-based licensing agency and IP consultancy bRAND WARD.
Verity Page, Head of Marketing at Flair GP, said: “Gigantosaurus is a huge hit with young ones, so we are incredibly excited to bring the toys to market and replicate the success that the series has had. Visit us at London Toy Fair – Stand E39 – to see the range in full and hear more about our plans for 2023.”
Jean-Philippe Randisi, founder of bRAND-WARD, said: “In a volatile market environment, Gigantosaurus is a safe bet, based on its rock-solid ratings success on screen, the enduring appeal of dinosaurs, and a very compelling toy line developed by United Smile and soon distributed by the talented team at Flair GP.”
Bruno Danzel D’aumont, International Licensing & Marketing Vice President at producer Cyber Group Studios added: “Our Property Gigantosaurus is continuing its expansion around the world and the launch of the new toy line developed by our Master Toy licensee United Smile is a strategic step. I am very proud that Flair GP will bring this line in the UK market. Flair GP is a strong player, and I am confident that they will perform well.”
