Sambro has published its annual accounts for the year-ending 2022, revealing that the company saw both sales and earnings increasing in what was its silver jubilee in the toy industry.
The Bury-based operator marked 25 years in toys with sales rising to £61.4 million, up more than 20% on the previous years, while group EBITSA rose some 500% to £4.2 million.
In its report the company pointed to its operational highlights including:
“Quality, Stable Leadership with years of toy industry knowledge combined with functional specialism and expertise
“License security and expansion – Strong, long-standing and secure partnerships with many of the most successful global brand partners and access to some of the most exciting IP on the planet including a new partnership with Acamar Films (Bing)
“Supply-chain – Continued development of our World-Class sourcing and supply-chain capabilities.
“ESG developments – Continued focus on our sustainability objectives, challenging ourselves to do better with everything that we do.”
The company also signified ambitious growth plans too – it is now aiming to double the size of the business over the next three years, It will achieve this by working even more closely wth its current licensed partners such as Disney, Hasbro, Mattel and Paramount and also identifying new partners. It will also continue to invest in its own IPs, expanding and developing the Love & Hugs portfolio and innovating with its other ranges including Puzzle Palz and Bops N Tops.
Paul Blackaby, Sambro CEO, said: “2021 saw significant growth for us as a business and we set ourselves ambitious targets for 2022, which thanks to our commitment to investing in our people, product and partnerships, we’ve been able to hit and more.
“We are now focused on the next 12 months and have ambitious plans for further development and growth. Our core business strategy for this next trading period is to work even more closely with our licensed partners’ brand portfolios, as well as introducing new partners where the licensor offers a point of difference including trend brands.
“The business also remains committed to our ‘one business’ European expansion and our pan-European growth strategy will be supported by our 110 strong team in the UK and our Amsterdam-based European hub.”
