One For Fun has got a case of the fidgets this summer as it has launched a summer social media campaign using influencers to review and cover some of its key fidget-style toys.
The first strand of the campaign saw the company offering influencers the chance to select and review products from its Scrunchems range of filled squishy balls, with many plumping for the squsihy neon, scented bears. This part of the campaign has already reached more than 500,000 followers.
“The feedback we are getting from the Influencers and consumers alike is great, Micro Fidgetz are unique and watching the delight as the kids reveal the fidget surprises just shows how popular and collectable these ranges are”
David Mordecai CEO of One for Fun
This week sees another part kicking off, this time highlighting what One For Fun said will be the must-have fidget toy of 2023, Micro Fidgetz.
The micro replica toys feature one toy in a transparent dome at the top of the tub, with a blind bag collectable element underneath.
David Mordecai CEO of One for Fun said: “The feedback we are getting from the Influencers and consumers alike is great, Micro Fidgetz are unique and watching the delight as the kids reveal the fidget surprises just shows how popular and collectable these ranges are. We are planning more Influencer campaigns for the fourth quarter to boost sales of these well priced, high play value items before Christmas.”
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