Fanattik grows merchandise deal with Yu-Gi-Oh!

Fanattik, the award-winning UK based pop culture brand, has strengthened its licensing agreement with Konami Cross Media, NY Inc. who manage the rights for the Yu-Gi-Oh! Anime series. With their license period now extended for a further three years, through the end of 2027, their agreement now allows for even more product categories including: homeware, gifts, and collectibles. Territories include North America, Australasia, and Europe.

The award-winning licensee is already a partner for Universal Studios, Paramount Studios, Studio Toho, Hasbro, Netflix, Capcom, Microsoft and many more.

Anthony Marks, MD of Fanattik told TnP: “You do business with people not companies and it’s hard to find a more dedicated bunch of people who have genuine passion for the brand they are part of than the Konami team. Whether we are in their UK, NYC or Los Angeles offices, they all have an energy that we try and match.

“It has been an amazing five years of working with Anthony and the Fanattik team.  We love their enthusiasm and the care they put into each Yu-Gi-Oh! piece they create and we look forward to more years of collaboration” said Jennifer Coleman vice president, licensing & marketing, Konami Cross Media, NY

Retailers wishing to learn more about the upcoming ranges can register at www.fanattiktrade.com or email via trade@wearefanattik.com

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