Applications for exhibition space at Toy Fair 2026 are now open on the Toy Fair website. Toy Fair, organised by the British Toy & Hobby Association (BTHA) is set to return to Olympia, London, from the 20 – 22 January 2026, and will span the Grand, National, and Upper West Halls.
Toy Fair provides toy, game and hobby manufacturers and distributors with the first major opportunity of the year to showcase their latest products and ranges in person, to a diverse audience of buyers, licensors, inventors, media and industry professionals, all in one place.
Buyers that attend Toy Fair represent a broad range of the retail market including grocers, multiples, specialists, independents and more.
This vibrant event provides a platform for companies of all sizes, from emerging start-ups to established global brands, to expand their network, forge new business connections, and strengthen existing relationships.
There are three stand packages available to exhibitors to choose from: space-only, shell scheme and the economy package in the ‘Gold Zone’ – a hub dedicated to supporting smaller and up-and-coming companies
There are three stand packages available to exhibitors to choose from: space-only, shell scheme and the economy package in the ‘Gold Zone’ – a hub dedicated to supporting smaller and up-and-coming companies.
Following a sold-out show in January 2025, Toy Fair 2026 is set to deliver another energetic show, bringing together all corners of the toy industry.
Jacqueline Taylor-Foo, general manager UK & Ireland of James Galt Limited, part of the Jumbo Group, said: “Toy Fair 2025 was truly fantastic for James Galt & company. Attending Toy Fair is our best chance to showcase our brands to the majority of UK and Irish retailers and we had some fabulous meetings with our customers and opened a few new ones as well. We are really looking forward to exhibiting at the show in 2026 already, we wouldn’t miss it!”
Dan Ward, head of sales of Craft Buddy, said: “London Toy Fair is a key point in our year to connect with our existing customers as well as potential new ones. In addition to connecting to key trade partners, London Toy Fair continues to be an important show for us to launch our spring summer collections right at the start of the year. We look forward to 2026 and all the opportunities the show brings.”
Majen Immink, head of Toy Fair, said: “Toy Fair 2025 was a buoyant and successful event, with a high calibre of exhibitors and visitors across all three days. As we look ahead to Toy Fair 2026, we are excited to continue supporting the toy industry and mark the beginning of the business year. With a high level of interest already shown for 2026, I encourage potential exhibitors to submit their applications early to secure their place.”
Exhibitors who pay a 25% deposit by the 23 April 2025 will benefit from a 3% early booking discount applied to their balance invoice.
To apply for a stand, please click here.
