IMARC’ group’s (International Market Analysis Research and Consulting group) most recent forecast offers a comprehensive analysis of the European toy market. The report, originally published in 2023 and re-published recently, includes competitor and regional analysis, along with a breakdown of segments within the industry.
The Europe toy market size is projected to exhibit a growth rate of 8.6% from 2024-2032.
Licensing agreements with popular entertainment properties, such as film and television franchises, drive market expansion by attracting young consumers. The adoption of eco-friendly and sustainable practices by manufacturers also appeals to environmentally conscious consumers, further enhancing market growth.
The age demographic in Europe has increased interest in adult and hobbyist toys, expanding the target market. Regulatory support for safety standards in toys reassures consumers regarding product quality and safety, bolstering consumer confidence and driving market growth.
The expanding market scope is further supported by the cultural diversification of toys, which ensures inclusivity and broad appeal across various demographic segments in Europe.
