With an expanded list – up from 12 to 20 – and prices ranging from less than a tenner to almost £150, the Toy Retailers Association has revealed the “only top Christmas toys list that matters”, DreamToys.
The 2023 list was unveiled at a new location in London’s swish Bloomsbury, Goodenough College, London House, in a grand hall with suitable fanfare from Toy Retailers Association and the lucky toy companies selected for the top 20.
Selected by an independent panel of toy retailers and toy experts from small independents to large national chains, DreamToys is the most authoritative prediction of what are expected to be the hottest new toys on the high street this festive season.
This year, the panel expanded its selection from 12 to 20 toys to showcase a wider mixture of ranges. The panel of retailers picked these toys based on the value they bring to playtime, the play patterns they inspire, the emerging trends they represent, or as the hero line in a range of toys that offers price points for every budget. All toys were chosen to provide inspiration to gift givers across all ages and budgets.
“The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market”
Chair of the DreamToys selection committee Paul Reader
Chair of the DreamToys selection committee Paul Reader said: “The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market. Christmas is a magical time of the year, particularly for children, and this list provides gift givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.”
“From the year’s biggest blockbusters, tech inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer. The top 20 will be highly sought after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment. However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.”
Executive director of UK Toys at Circana (the toy data tracking experts) Melissa Symonds added: “With more than £1bn spent on toys each Christmas, the festive season remains the most important time of year for the toy industry. Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children.”
The UK toy industry continues to be one of the most competitive markets for consumers to buy good quality presents at affordable prices during the Christmas shopping season.”
The full list is below…
Barbie Pop Reveal Mattel
Beast Lab Moose
Bitzee Interactive Pet Spin Master
Cookeez Makery Oven Playset Moose
Fingerlings Monkey Character Options
Fluffie Stuffiez Large Plush MGA Ent
Harry Potter Hogwarts Castle & Grounds LEGO
Hot Wheels City Ultimate Hauler Mattel
L.O.L. Surprise! Magic Flyers MGA Ent
Little Live Pets My Puppy’s Home Moose
Miniverse – Make It Mini Kitchen MGA Ent
MINTiD Dog-E Character Options
PAW Patrol Mighty Movie – Skye Deluxe Vehicle Spin Master
Pictionary vs AI Mattel
Pokémon 151 Elite Trainer Asmodee UK
Squishmallows 7.5″ Jazwares
Star Wars Ahsoka Starship LEGO
Super Mario Movie 7″ Feature Bowser Figure Jakks Pacific
Teenage Mutant Ninja Turtles Movie Pizza Fire Van Character Options
Twister Air Hasbro
Visit the DreamToys Facebook page to find out more: www.facebook.com/dreamtoysUK
