Dr. Seuss Enterprises, in collaboration with WildBrain, is turning the festive season green again with new multi-territory deals for Dr. Seuss’ “How the Grinch Stole Christmas!” in the UK. Dr. Seuss is also expanding the partnership to represent its beloved brands in Asia-Pacific.
Pau Pascual, SVP at WildBrain, said: “Green is the colour of this holiday season, as the iconic Grinch continues to steal the show across the UK, Europe and beyond. We’re seeing more licensees come onboard every year as well as key retail partners such as Primark launching even bigger cross-category collections. As we continue to grow the presence of all the beloved Dr. Seuss properties, we’re excited to expand our long-standing relationship to start bringing new consumer products to fans in Asia-Pacific.”
UK grocers are also celebrating with the Grinch this Christmas, as Tesco, ASDA, Morrisons and Sainsbury’s launch multiple cross-category lines including toys
The Grinch is also stealing the Christmas limelight at McDonalds in the UK, Italy and Canada this holiday season with the iconic character featuring in Happy Meals with a bespoke Grinch toy or the special edition “Twelve Days of Grinchmas” book.
UK grocers are also celebrating with the Grinch this Christmas, as Tesco, ASDA, Morrisons and Sainsbury’s launch multiple cross-category lines including toys and greetings cards. Home Bargains has also gone ‘green’ this season with an extensive range across home, apparel, decorations, pet, gifting and more.
Finally for now, ‘Grinchmas’ 2024 marks Primark’s biggest cross-category launch to date with seasonal items across similar ranges, as well as in-store café takeovers.
