Dr Gummer’s Good Play Guide, home of The Good Toy Guide, will exhibit for the first time at BlogOn Conference on 2 October.
The Christmas-themed event will welcome 200 bloggers and social influencers keen to build relationships with brands in time for seasonal gift buying.
The Good Toy Guide, founded by play expert and psychologist Dr. Amanda Gummer is an independently accredited resource delivering for gift buyers, which rates and reviews toys and games against criteria including fun, ease of use and skills developed – all put through rigorous tests by experts and children.
Dr Gummer commented: “Consumers are simply bombarded with mixed messaging and fake ‘bot’ ratings at the best of times, so to be able to meet and connect with many of the industry’s influencer community through BlogOn to share The Good Toy Guide is a great opportunity. Our guide delivers a trusted resource for seasonal gift shoppers, making this event perfect timing in the run-up to Christmas.â€
Laura Seaton, Founder of the BlogOn conference, added: “It’s so important for parents and gift buyers to be able to make informed decisions when choosing presents. Our BlogOn Format is a great fit to be able to share the benefits of the Good Toy Guide, so it’s brilliant that Amanda has chosen us as a key part of their marketing activations for Christmas 2021.â€
This year’s Good Toy Guide includes product offerings from Geomag, Learning Resources, Hue Animations and Campbell books, as well as many other brands from categories including STEAM, family games and puzzles and arts and crafts.
Brands looking to be part of The Good Toy Guide can contact info@goodplayguide.com or call 01438 831204.
