DKB Toys & Distribution Ltd has inked a deal with US toy and arts and crafts company Create Kids Group, which will see it distributing its product in the UK and Ireland.
DKB will be handling the speciality channel and initially plans to bring four Creative Kids brands to these shores, taking in Play-Doh Air Clay, Kiddy Dough, Zzand and Little Tikes licensed ranges. All are available from March, along with supporting POS.
Creative Kids UK is already on these shores and will be working with DKB to help with its efforts in wider distribution to speciality shores.
DKB will be showing off the range at trade shows including Toy Fair and Spring Fair.
DKB Toys & Distribution MD Chris Lohmeyer said: “This partnership could not have formed at a better time. We have all seen the increase in costs across the board and we all have less money to spend on the things we love buying. Thankfully, Creative Kids has always priced their products competitively and their new ranges are perfectly positioned to give retailers a compelling margin, allowing price savings on fantastic products to be passed on to the customer. The brands being introduced to the UK in Spring all offer unique play patterns kids are going to love with brand names that are recognised and trusted. I cannot wait to see what people think of the Creative Kids range and look forward to being able to showcase at upcoming trade shows alongside our other collections.”
Creative Kids UK MD Grant Gie added: “Like Chris says, we’re aiming to bring value to shoppers when it’s needed the most. ‘Value’ being in our quality materials and expanded open-ended creative play all at affordable price points,” added Grant Gie, The partnership will help distribute our core brands throughout new channels in the UK and Ireland, providing retailers with additional opportunities to access our core items. As we expand into FSC wooden toys under Little Tikes, we see the speciality channel being key to its success.”
