Friday September 1 was Disney Lorcana time again as, following the hobby and specialist store launch two weeks earlier, Ravensburger unleashed its first ever trading card game trade-wide.
Retailers such as Smyths Toys, Argos, GAME, Tesco, Hamleys and Waterstones all racked out the TCG as part of Ravensburger’s ongoing launch plans for the title, with Sainsbury’s and Asda to follow. The game, a collaboration between Ravensburger and Disney, was also being stocked at shopDisney.com and Disney stores in London and Dublin too.
“For the last year, players have propelled us forward with their enthusiasm. Now that the Disney Lorcana TCG is on shelves, the response from people around the world has been electrifying, blowing away even our wildest predictions for game sales”
Filip Francke, global head of games at Ravensburger
“The anticipation for the launch of Disney Lorcana TCG has been extraordinary and cements our belief that this is a hugely original and innovative concept, which will help take the trading card business to a whole new level,” said Gill Archer, VP licensing, hardlines EMEA at The Walt Disney Company. “Ravensburger has been a long-standing partner of ours, and we’re excited to bring this new product out to market. We’ve already seen a fantastic reaction as we soft-launched the game in specialist retailers including our iconic London Disney Store on Oxford Street. We hope new and existing Disney fans across the EMEA region will be utterly inspired by the immersive world of Disney Lorcana TCG”.
“For the last year, players have propelled us forward with their enthusiasm. Now that the Disney Lorcana TCG is on shelves, the response from people around the world has been electrifying, blowing away even our wildest predictions for game sales,” said Filip Francke, global head of games at Ravensburger. “We are grateful for Disney’s trust in Ravensburgerand their collaboration and support in making this the best game possible. We hope that everyone – Disney fans, TCG players and newcomers alike – feels the love, fun and magic we put into every facet of the game experience.”
