Disney’s centenary celebrations are now well underway and the company has unveiled the first of its 100th birthday activity with LEGO.

This will include a series of videos recreating classic Disney moments using LEGO bricks in a three-part series due to launch in the coming month on Disney’s YouTube channel and through LEGO’s own website and its social channels. Appearing under the #sharethewonder hashtag, it will feature moments from Disney and Pixar films.

Additionally, a raft of product has been unveiled, taking in a Brickheadz Disney 100th Celebration set and Duplo magical castle (both exclusive to LEGO online and physical stores), a Disney Celebration Train and the Up house (both available from April 1) and a Disney 100 minifigure collection, on sale on May 1 and featuring 18 different characters.

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Azaria PR