Jakks Pacific’s costume arm Disguise has partnered with Mob Entertainment in a multi-year deal which will see it “design, develop and manufacture costumes and costume accessories” across EMEA and North America based on Mob’s horror game Poppy Playtime.
The deal will see product hitting the shelves in the autumn of 2023. For the uninitiated, the game focuses on toy manufacturer Playtime Co where players have to take on vengeful toys in an abandoned factory.
“Year after year, Disguise keeps expanding its collection of costumes in this ever-growing genre of episodic horror games”
President and GM of Disguise Tara Cortner
President and GM of Disguise Tara Cortner said: “Year after year, Disguise keeps expanding its collection of costumes in this ever-growing genre of episodic horror games. As the popularity of this genre continues to surge, we are thrilled to be a part of it. Our passion lies in developing costumes that bring kids, adults and fans into the world of their favourite characters. Poppy Playtime is sure to be a hit this year.”
Mob Entertainment, Inc.’s director of business development and licensing Arsenio Navarro added: “Poppy Playtime is a pop culture phenomenon with a massive worldwide following, and, like other influential brands, has captured the imagination of the masses, inspiring fan fiction, cosplay, music videos, dance challenges and hundreds of hours of gameplay commentary. Poppy-related content has over 5 Billion views on TikTok and over a Billion views on YouTube, a true testament to the appeal of the game’s characters and universe and its loyal, ever-growing fanbase that spans all ages. We are thrilled to add Disguise as an official licensee to bring the Poppy Playtime universe to life for our fans. Get ready to dive into the heart-pounding world of Poppy Playtime and become Huggy Wuggy this Halloween!”
