With more than a decade of experience and a passion for the toy industry, Daniel Delapa is taking his knowledge into a new venture. He is now founder and CEO of Born To Play and is working with chief content officer (CCO) and partner Stevin John. He is positioning Born To Play to become a leader in the toy industry through never-before-seen product and video content.
Daniel Delapa was formerly director of product development and ultimately president for at Creative Kids for over a decade.
Daniel said: “The Born To Play mission is to build community through product that inspires play. Our team will be bringing innovation and truly original IP to the global market. It’s a real thrill to partner with Stevin on this venture. This synchronous relationship between product and video content will only strengthen brand awareness and recognition.”
“The Born To Play mission is to build community through product that inspires play. Our team will be bringing innovation and truly original IP to the global market”
Headquartered in Montvale, New Jersey, Born To Play will create product and content that provides incremental value to the nature of play for families around the world. Its goal is to foster creativity through inventive, leading-edge toys in all categories alongside family video content that provides endless fun for consumers of all ages.
Stevin John is better known by his alias ‘Blippi’ and has been an American children’s entertainer on YouTube, Hulu, Netflix, HBO Max, Peacock and Amazon Prime Video.
Stevin said: “I’m beyond excited to hit the ground running with Daniel and the team. By enhancing the connection between digital content and consumer product goods, we’re able to elevate the consumer experience and bring more value to retailers across the globe.”
For more information, please visit www.borntoplay.com and follow the path of play at @borntoplaybrands on social media channels.
