There are just two weeks left to enter this year’s Dad’s Choice Awards. Now in the 12th year, Dads Choice Awards 2024 is set to be bigger and better than ever. We’ve spent the last few months recruiting even more Super Dad Testers who are raring to go. Each year they put the latest toys, puzzles, games and apps through their paces. Closing date is 27 September.
These are the only UK awards dedicated to Dads and their children. There are 20 different categories manufacturers can enter, including Puzzles, Educational/STEM, Models, Fun Toys, Outdoor games, Travel games and Ride On vehicles.
Our Dad’s Choice super testers are a passionate bunch who love trying out the latest toys, it’s their mission to find out what makes a fantastic toy. Their hands-on testing is unlike any other review – each year they spend weeks putting the entries through their paces. It’s entirely up to them as to which toys make the cut. Only those that meet the critical standards of the Dads and their children will win a coveted award. Every entry will be matched to a Dad’s Choice tester with children of the right age. The samples sent out to the super testers are evaluated on their creativity, fun factor, value for money and whether they live up to the hype on the box!
Winning products will be promoted via a PR campaign which is included in the admin fee of the entry. Last year’s winners featured across toy trade press and national newspapers. This year there will also be some parenting Influencers to showcase all entries across their social media platforms.
Criteria for Entry
The Dads Choice Awards 2024 are open to any toy, game, puzzle, app, electronic device which meets the category criteria. Toys must be available to purchase in the UK and available for sale before 31 December 2024 and should be suitable for children aged 0 to 16 years. There is a small admin fee of £125 for each product entered.
In each category there are 3 potential awards Winner, Highly Commended and Commended. Successful winners will be able to include the logos in their marketing, box packaging and other promotional activities free of charge.
Categories: There’s a range of 20 categories to choose from and manufacturers can enter as many products as they like, providing they meet the criteria. A small fee is charged for each entry to cover administration costs. The categories available for Dad’s Choice Awards 2024 are shown in the graphic.
Winners will be announced on 4 November 2024.
For more information contact: jenny@adrenalinsolutions.com
