Curious Universe is helping Jazwares’ Squishmallows brand move into the arts and crafts sector with a new range of sustainable product.
The move sees Squishmallows appearing across a whole collection from Curious Universe, with last year’s Toy of the Year appearing on a Crystal Creations Carry Case, Crystal Creations Folder and a Colour and Carry Activity Kit, as well as on product across Curious Universe’s own Kaleidoscope branded collection.
“Creating sustainable product that also brings tons of fun to the consumer is at the core of what we do here at Curious Universe. That is why we are delighted with our new partnership with Jazwares and their incredible brand Squishmallows”
John Styring, CEO Curious Universe
The Kaleidoscope Colouring Kit has sold more than 1.8 million units and the range featuring Squishmallows has been given a new eco-friendly spin for 2023. The launch announcement stated: “Experience the world of Squishmallows with on-theme activity content and puffy, tactile stickers, all encased within a perforated card packet – there’s no single use plastic. The clean, modern pack design includes a die-cut colouring pad and the recyclable packaging emblazoned with an environmental logo helps parents and gift givers to make informed purchasing decisions.” That same logo will be appearing across other Curious Universe product in 2023, in keeping with its sustainability goals.
Similarly, the Squishmallows Colour and Carry Activity Kit will feature a cardboard tray after being redesigned and reconfigured to eliminate plastic. Squishmallows will be appearing on other Kaleidoscope product including Kaleidoscope Sticker Bomb, featuring more than 500 stickers and finely-detailedSquishmallows Etch Art Creations.
John Styring, CEO, said: ‘Creating sustainable product that also brings tons of fun to the consumer is at the core of what we do here at Curious Universe. That is why we are delighted with our new partnership with Jazwares and their incredible brand Squishmallows. We can’t wait to captivate fans through our innovative array of Arts & Crafts products’.
