Arts & crafts supplier, Craft Buddy, had a good 2024 Toymaster Show. Since its first appearance in 2021 it has gone from strength to strength, initially working with only a handful of accounts and now featuring in several Toymaster shops including Kids Stuff, Kerrisons, Midco and many more.
Lisa Rayner, account manager for Craft Buddy, credited the growing success to the innovative design and ability to bring fun and sparkle to the market. Crystal Arts Buddies and the new Crystal Art Bag Charms showcase Craft Buddy’s partnerships with Disney, Harry Potter and DC. They have also added an extra dimension to crafty collectibles. The new XL Buddies, Grogu and R2-D2, along with the innovative 2-in-1 festive celebration Buddies received a lot of attention.
“The Buddies are brilliant; Jack Skellington, Harry Potter and Elsa have been leaders of the pack”
Lisa Rayner, account manager for Craft Buddy
Lisa said: “The Buddies are brilliant; Jack Skellington, Harry Potter and Elsa have been leaders of the pack.”
Dan Ward, head of sales added: “It was great to share with Toymaster members a first sneak-peak of our Series 4 Buddies and large festive collection. Our product development team are at the forefront of this and have worked tirelessly to bring new and exciting products across all our Buddies, Bag Charms, Card Kits, Scrolls and other categories.”
Charlotte Brodie, junior account manager said of her time at the show: “My first Toymaster experience has been wonderful. I didn’t know what to expect but it has been great to put some faces to the emails and get to know my Toymaster accounts.”
