Craft Buddy has announced the expansion of its marketing team with the appointment of four new hires, including two newly created roles. Leading the new team is OraRuth Rother, the newly appointed head of marketing, alongside the recruitment of a marketing manager, Cara Shanks.
These strategic appointments come at a time of rapid growth for the business, which has thrived in recent years within the craft and hobby sector. The expanded marketing team will play a vital role in enhancing brand visibility across all channels supporting growth of both trade and consumer sales, as well as its successful licensing business.
“As Craft Buddy continues to expand its product range and move into new categories, bringing fresh innovation to the arts & crafts sector, the growth of our marketing team is essential”
OraRuth Rother has over 20 years’ experience working with global brands and brings a wealth of expertise to Craft Buddy. She has a proven track record in delivering multi & omni-channel B2B / B2C and D2C marketing strategies. Known for her ability to drive growth through strategic marketing, she has extensive expertise working at board level and managing teams across all marketing disciplines.
Cara Shanks brings several years of experience from the beauty sector. Cara has held marketing roles covering brand management, retail partnerships, event management, and multi-channel marketing execution.
With these new hires Craft Buddy is well-positioned to strengthen its presence in the market and continue its growth trajectory.
Gary Wadhwani, director of Craft Buddy, said: “As Craft Buddy continues to expand its product range and move into new categories, bringing fresh innovation to the arts & crafts sector, the growth of our marketing team is essential.
“We are excited to welcome OraRuth, Cara, Sharon and Tracey Anne to the team. Their combined expertise will be crucial as we strengthen both our digital and print presence and engage directly with consumers. This is a pivotal time for Craft Buddy, and marketing is central to our strategy as we continue to grow and reach new audiences, whilst delivering innovative products to our customers.”
OraRuth said: “I’m excited to be joining Craft Buddy and working alongside the inspirational leadership team, led by Gary and Dino Wadhwani, as we continue to build new partnerships and grow to meet the needs of our consumers and retailers.”
Gary Wadhwani concluded: “OraRuth had a vision to create an art gallery theme for our first three-week showroom preview for Spring-Summer 2025 enabling our sales team to, quite simply, “wow” retailers from across the UK in our new warehouse. Now concluded, the showroom will be transformed into a new, larger distribution and innovation hub for the business and the existing area will be redesigned into a significantly larger office space to accommodate our growing team.”
