Craft Buddy is delighted to welcome the iconic Care Bear into its licensed portfolio. The new partnership with Cloudco Entertainment’s Care Bears not only expands its portfolio offerings, it also signifies Cloudco’s commitment to fostering creative collaborations that bring the brand to life in new and engaging ways.
The launch will feature a varied range of Care Bears-themed Crystal Art products including the latter’s Buddies. The award-winning product lines wil have a strong focus on collectability and friendship. Additionally, exciting new product developments are underway to tap into the growing kidult landscape, ensuring continuous innovation and engagement for all ages.
The agreement, brokered by Cloudco’s UK agent, Bulldog Licensing, and Craft Buddy’s Director, Gary Wadhwani, covers multi-territory distribution, aligning with the latter’s well-established channels to ensure strong market placement.
“are thrilled to bring the Care Bears to life as a range of products in our diverse portfolio, appealing to all ages. Their vibrancy and popularity are now globally renowned and touch the hearts of so many”
Since debuting in the 1980s, Care Bears have become one of the world’s most beloved character brands, known for their vibrant personalities, unique belly badge powers, and unwavering mission to spread love, kindness, and positivity. With a strong emphasis on friendship, sharing, and emotional expression, the brand continues to resonate across generations, inspiring fans of all ages through entertainment, consumer products, and immersive experiences worldwide.
Gary Wadhwani said: “We are thrilled to bring the Care Bears to life as a range of products in our diverse portfolio, appealing to all ages. Their vibrancy and popularity are now globally renowned and touch the hearts of so many. Through crafting Care Bears Crystal Art we will bring delight and collectability to those who love and cherish this wonderful brand.”
Katie Wilkinson, senior licensing manager, EMEA at Cloudco Entertainment, said: “Partnering with Craft Buddy allows us to expand into the craft and hobby space in an exciting and meaningful way.”
Launching from Autumn/Winter 2025, the Care Bears – Craft Buddy collection will be available through major retailers, independent craft stores, and online. A key focus of the partnership will be tapping into specialty hobby, crafting, and independent retailers, a core component of Craft Buddy’s international strategy.
Backed by marketing and social media campaigns, the collection will be available through the Craft Buddy online shop, Amazon and TikTok Shop, ensuring fans can easily access the collection. Craft Buddy will work closely with the Care Bears regional team to deliver integrated marketing activities and brand awareness initiatives, ensuring strong consumer engagement from pre-launch through retail rollouts.
