Ravensburger has begun rolling out its consumer marketing programme for new infant & toddler line, Play+.
Last week brand ambassador, ITV This Morning’s resident GP Dr Zoe Williams, hosted a Mum Club get-together as part of a programme of activity with the organisation. The event showcased the breadth of the toy and book range, and Dr Zoe, who is mum to a busy three-year-old, shared play tips as guests explored the collection. The Mum Club is the UK’s leading events-based community and members club for parents – with over 3000 parents attending meet-ups each month.
Play+ is also featuring as brand sponsor on leading parenting podcast, Happy Mum, Happy Baby, hosted by I’m a Celebrity jungle-queen Gi Fletcher. The show is one of the best-known parenting podcasts in the UK, attracting a raft of high-profile guests such as the Duchess of Cambridge, Frankie Bridge and Tom Daley. Over 100 episodes and over 21 million listens have been clocked up since its launch. Play+ features will be read by presenter Gi Fletcher, and will run across the catalogue of Happy Mum, Happy Baby podcasts.
“There is so much depth to the story behind the Play+ range,” said Elaine Connell, product marketing manager for the brand. “Working with partners such as The Mum Club and the Happy Mum, Happy Baby podcast, as well as our wonderful brand ambassador Dr Zoe Williams, provides us with powerful outlets to communicate the small details in the lineup that matter so much in everyday life with little ones.”
