Connetix has appointed Ben Lawless-Jennings as head of marketing. His previous role had the same title and responsibilities at Lego Certified Stores and National Geographic Wear at Alquemie Group. He brings to Connetix over 20 years marketing experience across renowned brands such as The Walt Disney Company, Nike, Warner Bros and Optus.
Ben said: “I’m thrilled to join Connetix, a brand known for its quality and innovation. It is exciting to be on board and to support the team at such a pivotal time for the business. I’m a big believer in the power of a strong brand, the benefits of a multichannel approach, and the balance of art and science in marketing. I’m looking forward to the opportunities ahead.”
“It’s not every day you come across someone with such a distinct global business perspective, so we’re pleased to appoint Ben to this critical role. With an impressive track record that aligns perfectly with our mission”
Working alongside the leadership, operations, and customer service teams, the role will report to CEO and co-founder, Brea Brand. Lawless-Jennings will be responsible for driving the company’s brand development and strategic marketing vision, to create an engaging brand experience for customers, and delivering on the Connetix mission to inspire creativity and learning through play.
Brea Brand, said: “It’s not every day you come across someone with such a distinct global business perspective, so we’re pleased to appoint Ben to this critical role. With an impressive track record that aligns perfectly with our mission, we’re confident he’ll make a huge impact on our team during this exciting period of expansion.”
