Cobi UK re-entered the market in January 2023 with the appointment of Lee Crocker and the ‘plan’ to deal directly with Toymaster Members, indies, hobby and model shops’.
Cobi had worked with Toymaster in the past on several occasions and this was to be the biggest hurdle to overcome. Eighteen months later and the plan is working with 11 Members now on board with Cobi. The Scaled Military brick models help complement store ranges, bridging the gap from the plastic kits, to die-cast collectibles and the other brick brands. The ranges cover all types of customers from children to enthusiasts and kidults.
D-Day 80 will be a large-scale celebration in June and Cobi will be marking this occasion with a collection of 11 scaled models and two figure sets, with retail prices from £9.99 to £149.99. These include 1:35 scaled Willy’s Jeeps (three variations), Saint Mere Eglise Church — famous for ‘Big Jim’ from the 101st paratroopers being caught on the spire — plus Higgins Landing craft and DUKW Amphibious vehicle. To complement the range 1:12 scale models of Willy’s Jeep MB Medical), Willy’s Jeep MB and Willy’s Jeep MB & Trailer are being launched.
Show offer: spend over £500 and receive a free display model and 5% discount. So come and visit the team to say hello; see the ranges and enter a free competition to win six Concorde sets worth over £250 at retail.
l.crocker@cobitoys.co.uk
www.cobi.eu
Stand: Lower Marquee
