A report in Marketing Beat, leaning on data from the Advertising Association, states that Christmas ad spend will hit record levels in crucial Golden Quarter battle. Festive ad spend is expected to reach a record £10.5 billion this year as advertisers battle it out to capture the nation’s attention across the vital Christmas period.
According to new data released by the Advertising Association, this would mark a 7.8% increase on last year’s £9.7 billion spend, illustrating the crucial role that advertising plays in helping businesses maximise their Golden Quarter profits.
“The final quarter of the year is a critical one for businesses, large and small, to promote their wares in a battle for customer attention. The investment we see here in this Christmas advertising spend is an investment in growth which supports jobs up and down the country”
This bumper investment comes as insights firm Kantar reveals that positive consumer sentiment towards Christmas ads has never been higher, with 59% of the public saying they ‘love’ festive TV ads.
AA director of comms, Matt Bourn, said: “The final quarter of the year is a critical one for businesses, large and small, to promote their wares in a battle for customer attention. The investment we see here in this Christmas advertising spend is an investment in growth which supports jobs up and down the country. As ever, we will see the very best of advertising with all the creative flair that the UK advertising industry can bring to help businesses secure fame and success.”
This is mirrored by considerably solid growth in online radio (8.8%), broadcaster video-on-demand (7.8%); whilst traditional out-of-home is also up by 8.1%, and cinema up 5.1% ahead of several big-budget releases.
The news comes as a plethora of household names have already released their blockbuster Christmas specials, including the likes of Waitrose, Sainsbury’s, Marks & Spencer, Aldi and Asda.
