This week’s BBC Good Food Show and BBC Gardeners’ World Live will have a cool exhibitor for visitors to discover, with the ChillFactor Slushy Maker making its annual appearance at the event, for a showcase of the new Fruitastic collection. 

BBC Good Food Summer Show, held at the NEC Birmingham, opened its doors to thousands of visitors on Thursday 15^th June 2023. The event will run across the entire weekend until Sunday 18^th June.   Setting its stall as a cool lifestyle brand and the affordable frozen treats make of choice, the ChillFactor Slushy Maker has already cooled off the crowds with its live-time demonstrations and tasty samples of fruity slush. And with the weekend looking warm, the stand is likely to remain a main attraction. 

“Despite the primary audience being children it’s important to remember that the ChillFactor Slushy Maker is perfect for all ages. Just keep it in the freezer and you’ll always be ready to create a frozen treat”

Kathryn Ludlam, Brand Manager, Character Options

Kathryn Ludlam, Brand Manager, Character Options, commented: “Despite the primary audience being children it’s important to remember that the ChillFactor Slushy Maker is perfect for all ages. Just keep it in the freezer and you’ll always be ready to create a frozen treat. 

“Each year, visitors at the BBC Good Food Summer Show are given hands-on experience of the way the Slushy Maker instantly turns fruit juice and more into delicious slush, making the event an invaluable part of the brand’s marketing strategy. Together with our child-focused TV and digital advertising campaign, and our active influencer programme, we can be assured of great awareness over the summer.” 

Adding to the excitement for the brand, the ChillFactor Slushy Maker also proved its capability to make frozen slushies on ITV’s This Morning, on Friday 9^th June. having being deemed a top choice by Dermot O’Leary and Alison Hammond in the programme’s summer treat feature.

For more information about Character Options’ ChillFactor brand, please call 0161 633 9800 or emailsales@charactergroup.plc.uk.

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