As part of the rollout of its new girls’ collectible brand Smooshzees, Character Options is to host a week-long pop-up in Shoreditch’s fashionable Box Park. A celebrity and influencer day together with a meet and greet with the TikTok star Rhia Official will all be part of the mix for the branded store, which opens on Tuesday 30th July 2024.
Smooshzees launches this month and, with a global rollout ahead, Character has promised a huge marketing drive to go with it. The adorable, squeezable and stretchy characters are collectable, super cute, and softer than a cloud. They come in three different size options, with trending cute creatures such as an axolotl, a unicow, and more.
“The Box Park experience is the start of what is a full and fun marketing plan for the brand’s launch. This is so much more than a few hours’ PR event; it’s a whole week for the public to experience Smooshzees in what is one of London’s trendiest shopping areas”
The Smooshzees pop-up will be a street level store, which will house the full collection plus a photo wall for visitors to mark their experience. The open house influencer and celebrity day will see families take a tour and enjoy the experience while collecting goody bags packed with Smooshzees inspired gifts. As a leading toy influencer on TikTok and YouTube, in the UK, Rhia Official will also offer customers the chance to have their very first Smooshzees personally signed.
Mark Hunt, marketing director at Character Options, said: “The Box Park experience is the start of what is a full and fun marketing plan for the brand’s launch. This is so much more than a few hours’ PR event; it’s a whole week for the public to experience Smooshzees in what is one of London’s trendiest shopping areas. Alongside a substantial TV, VOD and Pre-Roll campaign, we’ve sent out hundreds of branded boxes to influencers, while a whole season of kids press will introduce girls 5-9 to this new super-squishy world.”
For more information about Smooshzees and the entire Character Options portfolio call 0161 633 9800 or email sales@charactergroup.plc.uk
