This May, the Character Group is aiming to walk 18,000km – the equivalent of covering the UK’s mainland coastline – to raise money for industry charities: the Toy Trust and The Fence Club.
As part of the May Mayhem Walking Challenge, this company charity fundraiser is the Character Group’s biggest, most inclusive to date. The whole workforce, across all five of its offices – Hong Kong, China, Scandinavia, Oldham and New Malden – are participating to cover the distance, which is equal to around 25.5million steps.
With so many steps to clock-up and hundreds of members of staff to coordinate, across multiple territories, the organisation of this challenge will be no small feat. But the team is already off to a flying start, with some people logging more than 25,000 steps on the first day.Be sure to keep track of the Group’s progress; weekly updates will be shared via the JustGiving pages provided below.
“Fundraising for the Toy Trust and The Fence Club is something we look forward to every year. These activities provide us with fun opportunities to rally together as a team, but most importantly they help raise money for very special and worthwhile causes”
Jon Elliott, Head of Research and Development, Character Options
Jon Elliott, Head of Research and Development, Character Options, commented: “Fundraising for the Toy Trust and The Fence Club is something we look forward to every year. These activities provide us with fun opportunities to rally together as a team, but most importantly they help raise money for very special and worthwhile causes. We know that in our small way, we can make a big difference to the disadvantaged and disabled children and their families, who are supported by these organisations.
“Our previous fundraisers have included building rafts in Berkshire, cycling to the top and bottom of the UK, and climbing the UK’s three highest peaks. But this year it’s going to be MEGA! We wanted everyone to get involved. We’re empowering the whole team to take to pavements, parks, trails, and treadmills to clock up the steps together. By tackling it as a team and all contributing it should be a walk in the park!”
Donations can be made via the Character Group’s fundraising pages: Toy Trust Fundraising Page | Fence Club Fundraising Page.
