Character Options has commenced its Spring offensive for the KickerBall brand, with a raft of activity for the Easter holidays.
As the brand always responds well to relevant UGC, first up is a wave of influencer activity, which will include collaborations with a series of football-centric channels. Former England Women’s Footballer and social media personality Jess Watkins will be helping to drive KickerBall forward, while Football Trickster, ZaynQF shows off his talents on TikTok. Then, favourite social family, The Williamsons, put their kids to the KickerBall test on their channels. The big-name influencers will be joined by several family channels, who will be covering all things at base level, putting their spin on the amazing performance qualities of KickerBall.
“KickerBall has been an integral part of our active toys portfolio for many years, and it continues to drive sales at retail”
Ensuring eyes are on the ball too, in paid media, Character has heavyweight digital support throughout April. Plus, there will be dedicated spend across the company’s social platforms. Further activity will be placed throughout late Spring and Summer.
Laura Gunton, senior brand manager at Character Options, said: “KickerBall has been an integral part of our active toys portfolio for many years, and it continues to drive sales at retail. Our Spring/Summer activity is designed to show the capabilities of KickerBall, whether that be families kicking it around the garden, or budding footballers using the ball for some serious skills practice. The key focus of this drive will be to keep it front of mind during the important outdoor seasons.”
https://www.character-online.com
