Location: Reading Room
Character Options will be a hive of excitement at the Toymaster Show, with hot properties aplenty, including Heroes of Goo Jit Zu, LankyBox, Aphmau and more.
From July, Heroes of Goo Jit Zu fans can dive into the brilliant new Deep Goo Sea series, which introduces new creatures and fresh features, filled with gooey sea life! There are six Heroes to collect in the range, each with a unique goo filling and head feature to discover, and there’s also the most powerful hero of all time to squish and stretch! King Hydra, the ultimate ruler of the Deep Goo Sea, comes with triple the Goo, triple the features! This epic hero has THREE heads – each with its own attack feature, lights and sounds and is super-sized at 9.5-inch scale. King Hydra is this king of all figures and is sure to excite!
From July, Heroes of Goo Jit Zu fans can dive into the brilliant new Deep Goo Sea series
And Character has levelled up its portfolio, with two collectable ranges inspired by acclaimed gamers: LankyBox and Aphmau. The Lankybox toy range is based on the most highly-viewed YouTube gaming duo in the world, starring Justin, Adam, and their cast of animated characters. Key to the line-up is the Giant Mystery Box, which lets kids unbox character collectables and then use the case as a role-play helmet to dress-up as ‘Boxy’. There are more quirky characters to collect, cuddle and display as super-soft, eight-inch Plush pals. While other must-haves include the Mystery Squishies and Mini Mystery Figures.
Young gaming enthusiasts will also love collecting cute plushies and figures inspired by the number-one female-led YouTuber Aphmau. This game streamer currently has 15M engaged followers, creating huge demand for mini versions of her animated feline friends. Meeting this demand are the blind-boxed Aphmau Mystery MeeMeow Figures. There are eight themed cats to collect in each series. Meanwhile, the soft and squeezable Mystery Plush make the perfect bedtime-buddies or travel pals.
