The Beverly Hills Teddy Bear Company (BHTB) has confirmed Character Options as the distributor of the nostalgic and gritty WereBears brand, which is due to relaunch this autumn in the UK and Eire.
The WereBears were a series of teddy bears, originally released in the United Kingdom in 1983. Philanthropist, author and cartoonist George Nicholas created them, so that boys could embrace the teddy bears culture without the worry of teasing. 42 years on, the original characters that have both soft and sinister sides will appeal to both boys and girls with their wacky personalities.
“We are delighted to add this fun but fierce retro brand to our portfolio for the coming year”
Championing WereBears’ resurgence and with demand for 80s toy brands never being higher, Midco Toys’ David Middleton decided it was time to bring WereBears back to life and, together with Intertoy, encouraged the partnership between BHTB and Character Options. The result… WereBears are back!
Mark Hunt, marketing director Character Options said: “We are delighted to add this fun but fierce retro brand to our portfolio for the coming year. WereBears is a classic that will not only appeal to kidults that originally owned them but also to a whole new generation.”
The all-new collection, which includes the much-loved characters of Grizzler, Howler, Fang and Gums, can be seen for the first time at Toy Fair on Stand N16.
