Playmates Toys has confirmed the appointment of Character Options as its exclusive distribution partner for the new Power Rangers toy collection for UK and Ireland.
Hasbro’s Power Rangers is the long-running kids live-action series with 30+ years behind it and more than 900 episodes aired to date. Power Rangers is a globally iconic franchise, inspiring fans since 1993 with its action-packed adventures, teamwork, and diversity. The franchise has been a global commercial powerhouse since its debut in 1993.
As Power Rangers’ global master toy licensee since April 2024, Playmates Toys and brand owner Hasbro have set into motion a strategy that will engage a new generation of kids.
Karl Aaronian, Playmates’ SVP Marketing, said: “We are excited and honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children. We’ve designed and developed a wide range of new action figures, accessories, role play toys and collectibles.”
John Sinclair, Playmates’ SVP International, added: “The launch of the 2025 Mighty Morphin Power Rangers collection is a special moment in Playmates history. The selection of our international distribution partners is a critical component of our marketing strategy. In Character Options, we have found a perfect fit.”
Jon Diver, Joint MD of Character Group, said: “We are thrilled to have been appointed by Playmates as UK and Ireland distributors for their Mighty Morphin Power Rangers product line. Playmates Toys is a powerhouse when it comes to action figures and boys’ collectibles and with the strength of the collection we have seen, coupled with planned activity for the launch and year ahead, we look forward to supporting the relaunch for this exciting and much-loved entertainment property.”
Character Options will begin its distribution of the toys from Summer 2025. The new collection will be first seen at London Toy Fair on the Character Options stand N16 and later in Europe by other newly announced distribution partners – GP France and Boti (Germany).
